Context
Grupo Bimbo, internationally recognized in the food industry, has been at the forefront of delivering sensory experiences that delight consumers. With operations spanning multiple countries, the company faced the challenge of improving internal communication and consumer loyalty through innovations in its product line.
Challenge
The main challenge for Grupo Bimbo was to optimize communication between employees and suppliers, and to strengthen consumer loyalty through innovative flavors. Efficiency and innovation were key to maintaining its leadership in a competitive market.
Implemented Solutions
Readymind played a key role in the implementation of strategic and technological solutions:
- Aromateca Flavor Library on Azure: A web platform that enables the management and request of natural flavors, with product-specific descriptions.
- Efficient Communication Channel: A robust system was established to facilitate seamless information exchange between Bimbo collaborators and their suppliers.
- Request and Tracking Automation: Enhanced logistics for sample handling and continuous tracking with automated notifications.
Impact of the Transformation
The collaboration with Readymind brought multiple tangible benefits:
- Consumer Loyalty: Strengthened emotional connections through unique taste experiences.
- Process Automation: Increased operational efficiency by reducing time and errors in communication management.
- Innovation in Flavor Management: Effective and creative handling of the flavor library, aligning innovation with market expectations.
In our clients’ words
“The implementation of the Aromateca platform has been fundamental in improving our communication and consumer loyalty.”
Representative of Televisa Univisión.
